Tag: mazda luce

Ebay treasures: 1969 Mazda Luce 1500SS

The first generation Mazda Luce was sold in Europe as the Mazda 1500 and Mazda 1800. As Mazda was using its performance image, thanks to successful rotary engine racing, to sell cars naturally the Mazda Luce 1500SS (Super Sport) performance model was also sold. The treasure today is such a model, hence the SS badge…




Friday Video: The very first Best Motoring video!

Back in December 1987 the very first issue of Best Motoring video became available. The video was a monthly magazine containing not only car news and reviews but also extensive how-to’s on subjects of mastering cornering or drifting. KaKo posted this video in four separate parts: The first video covers the Nissan MID-4 II, Toyota…




Commercial Time: 1974 Luce AP

In the last month of 1974 Mazda revealed a new revolutionary Luce: the Luce AP! AP stands for Anti Pollution and in 1974 it was really necessary to do something against the bad breath of the rotary engine. A few months later Mazda revealed the second generation Cosmo with the same acronyms AP. Cleaner cars…




Commerical time: Mazda Luce Cosmo HB

This Luce Cosmo (HB platform) is placed in a Beverly Hills surrounding with an American license plate. I’ve seen this advertising trick more often with these old commercials. Were the Japanese thinking that when a car had an American license plate and a sunny Californian setting it would be with loved by the Americans? Or…




Commerical time: Mazda Luce Lotatly Turbo

Even though every second of this commercial screams early 80s forward thinking it still didn’t convince enough people that the rotary engine would be the solution to every problem. The new Luce was a big luxurious Japanese battleship and weighted 1450 kilograms. Not exactly movable by its 1.3 liter 13B rotary engine. On the other…




Japanese rustoseums (part fourteen)

How can anyone leave a beautiful Mazda Luce Rotary gather dust and rust? (R/D)usty Mazda Luce Rotary (RX4) Judging from the amount of stuff around the Luce Rotary it must have been there for ages! There is even a pair of hedge shears on top of it! Apparently the owner of this RX4 didn’t have…