Commercial Time: 1974 Luce AP

November 11, 2011 in Commerical time by banpei

In the last month of 1974 Mazda revealed a new revolutionary Luce: the Luce AP! AP stands for Anti Pollution and in 1974 it was really necessary to do something against the bad breath of the rotary engine.

A few months later Mazda revealed the second generation Cosmo with the same acronyms AP. Cleaner cars for the future: that was all that mattered for marketing in the 1970s.

Link to video: Luce AP ad