Remembering Japanese cars from the past
I’m sure that the phrase More Collage Excess Prelude by First Molding will be identified as being written by AI if you pass it through an AI checker! These random words aren’t as random as you might think!
The company in question is called First Molding. No, that’s not a spelling error, it’s the American spelling of the word moulding. The name has been derived from the company’s origins.
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When I watched a compilation of 1998 Mitsubishi Mirage Dingo ads I thought it was quite strange. It wasn’t just the fact that the styling got bland after the facelift, but also the choice for the Dingo name. If you are unfamiliar with the dingo, a dingo is an Australian dog. So what’s so strange about naming a family car a Dingo then? Let me explain!
First of all, there is a very famous dingo we all know and love. His name is Goofy and he’s Mickey’s best friend. The issue with Goofy is…well, he’s goofy! He’s not the brightest, he’s clumsy and he often messes up things. So naming your car a dingo might be a bit clumsy.
I had two WTF?! moments in this Japanese Mazda Capella ad with French actor and playboy Alain Delon. One of them is the corny scene set in France. The second is the Alain Delon lunging at the girl on the rollerskates. Let me explain!
You can watch the whole ad here:
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The first generation Daihatsu Charade was released in 1977 and the three door hatchback featured a weird looking opera window in the C-pilar. Today’s commercial isn’t about that funny three door, but its larger five door hatchback.
The ad seems to to highlight the fact that the Charade is everything a Toyota Crown sized car can offer with its boot (or trunk for you Americans) cut off. Is it really that large? The literal definition of Charade is an absurd pretence intended to create a pleasant or respectable appearance. So the Daihatsu Charade was meant to be something absurd which it actually isn’t? That sounds just about right when they pretended this Charade to be a Crown with its boot cut off!
What I found most confusing were the three ways of pronouncing Charade in this video. The first voice over pronounces it as the American charade (charayde), the female voice sings it as charaydo and the girl with the aviator glasses says “Yes, chalayde” with a thick Murican accent. So, what is it then?
I’m sure you must have a couple of WTFs in your head by now: a Suzuka Carol Levin AE86? Isn’t that supposed to be a Mazda Carol or a Toyota Corolla Levin AE86? No, it isn’t in this advertisement:
The Japanese writing reads:
You might call it a space technology
but this wheel holds the
“romance of driving” of a new era.
Right, so these Suzuka Carol wheels are supposed to be space technology that holds the romance of driving in a new era?
When I searched for Suzuka wheels, I could only find cheap knock-off wheels that are called Suzuka. I found via Kyusha Shoes that Suzuka Sangyo is the brand that made the Carol wheel. What I also found out is that Suzuka Sangyo actually was the brand behind the Long Champ XR4 wheel and the wheel was manufactured by SSR. This really surprised me as I was under the impression it was SSR who manufactured and sold it. Anyway, I digress…
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This Work Equip advertisement is another wacky magazine advertisement from a random Japanese magazine. It’s just mindboggling what the designers must have thought when they composed this advertisement. Let’s go over all those texts in the advertisement!
City after dark is our stage!
You look so fine tonight!
Let our dreams run all through the night
I’m your heroin
May I sit next to you?
We’re the real Rock’n Rollers
Come with us, Equip!
You, get off!
American Dream, you are going to be us
I’m quite puzzled by the I’m your heroin May I sit next to you? I could interpret this in various ways. Also, by the absence of a female person in this advertisement, the meaning of heroin makes me fear the worst!
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