The first generation Daihatsu Charade was released in 1977 and the three door hatchback featured a weird looking opera window in the C-pilar. Today’s commercial isn’t about that funny three door, but its larger five door hatchback.

The ad seems to to highlight the fact that the Charade is everything a Toyota Crown sized car can offer with its boot (or trunk for you Americans) cut off. Is it really that large? The literal definition of Charade is an absurd pretence intended to create a pleasant or respectable appearance. So the Daihatsu Charade was meant to be something absurd which it actually isn’t? That sounds just about right when they pretended this Charade to be a Crown with its boot cut off!

What I found most confusing were the three ways of pronouncing Charade in this video. The first voice over pronounces it as the American charade (charayde), the female voice sings it as charaydo and the girl with the aviator glasses says “Yes, chalayde” with a thick Murican accent. So, what is it then?