Remembering Japanese cars from the past

Commerical time: Mazda Luce Cosmo HB

This Luce Cosmo (HB platform) is placed in a Beverly Hills surrounding with an American license plate. I’ve seen this advertising trick more often with these old commercials. Were the Japanese thinking that when a car had an American license plate and a sunny Californian setting it would be with loved by the Americans? Or has Amercian approval? Or had American style?

For sure this Luce Cosmo never made it to the US at all!
And I love the Kossumoo! at the end! 🙂

1 Comment

  1. Cameron

    Sadly, this car was never sold in the US in that form otherwise I’d own one!

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