Remembering Japanese cars from the past

Tag: advertisement (Page 15 of 17)

Commerical time: Nissan Sunny uber alles?

When I saw this video on Youtube my first thought was ohmygodohmygodohmygodohmygodohmygodohmygod!

This Nissan Sunny B13 commercial of the early 90s is having a really badly sung German-like song (probably by a Japanese woman) and a Japanese man dressed up as a German hunter praising it. Lucky enough they did not go for the over the top Bavarian look!

And the things I could make of the German lyrics of the song was: “Ich bin zu frieden” (I’m content), “Und mochte nichts mehr haben” (And don’t need anything else) and “ist dies falsch über alles?” (is this wrong about everything?). I couldn’t make much more of it, but the “zu frieden”, “mehr haben” and “über alles” are the keywords of this advertisement. Nissan Sunny über alles?

How bad can it get?

Please don’t mind the misspellings in German or a bad translation from my side: German is not my mother tongue.

Commerical time: Carina Jeune commercial

Brilliant! Someone uploaded the Toyota Carina SG Jeune commercial yesterday!

As you can see the girl sticks a Japanese Young Driver Mark on the Carina, hops two or three time of joy before pointing to the reverse backup warning system and the amount of lock you can have on this Carina! Also Sonny Chiba makes his cameo at the end of the commercial.

The Carina Jeune AA60 was available with this, back in the 80s, very sophisticated system:
Carina Jeune with a Reverse backup warning system
Carina Jeune with a Reverse backup warning system

The Jeune included four sensors in the rear bumper calculating the amount of space between the Carina and the car behind it. It showed on the warning sign, mounted on the rear shelve, in green, yellow and red how far you are from the obstacle behind you. Probably a very crude version of the systems we have nowadays!

The Jeune had, of course, also power steering and an automatic gearbox. So in other words: a very expensive edition of the Carina SG AA60 for those salarymen (Sonny Chiba?) who has to buy a car for his wife and daughter and doesn’t trust their driving skills at all!

Commercial time: Mazda RX2 Capella

It is commercial time again! ?(´??)?

This time a 1971 Japanese Mazda Capella RX2 advertisement:

Funny that the Japanese try to sell the RX2 by giving the impression that the Americans approve and love the car! I can’t read the name of the driver from his signature, but he says funny things like:
Well, that sure does look different!
At first I thought it was Pat Bedard, but both the time (Pat Bedard only started to have interest in the RX2 in 1972) and signature can’t be his…

Also puzzling: the driver tests the car and on 0:24 he starts to make a turn resulting in oversteer on 0:27. How would you explain that he is doing his test on a dragstrip and not a circuit? Personally I have never seen a dragstrip with a corner in it! ?(???;)

Commercial time: psychedelic Corona Mark II RT60

I found this great Space Age (almost psychedelic) commercial of the Toyota Corona Mark II:

The advertisement was made in 1968 with the first generation Mark II and it just landed in between the swinging sixties and the Space Age! The music and voice over is typically sixties beat while the Advertisement just Space Age.

This zenki model of the Corona Mark II was meant as a model in between the commercial successes of the small Corona and large Crown and had to address the new salary men. What better way to address them than with a psychedelic commercial in the Cinema or on prime time television?

A couple of decades later their children take dads old Corona Mark II and make it a bit more psychedelic than their fathers would have wished for during those swinging sixties… (???)

Direct link to video: TOYOPET CORONA MARKⅡ RT60 RT70

Commercial time: Smoking the competition!

I found this video on a Japanese blog called KaZato RACING and thought I looked very familiar:

Remember the two Cabin Spirit advertisements I posted a year ago??

Thanks to that blogposting I now know who is the driver in that advertisement: Kazuyoshi Hoshino!
One of the comments (translated by Google) in that posting:
It’s nostalgic! Hoshino smoke the scene, and I remember vividly!!
I can’t agree more with that comment! :)

Source:
[KaZato RACING]

Commerical time: Toyota Magnum PI?

What does Toyota have in common with Ferrari? Simple: both were selling their cars through the Magnum P.I. image!

When the Magnum P.I. television series aired in 1980 the sales of the Ferrari 308 GTS (and other models) boomed. Tom Selleck’s favorite car had so much appeal to the audience that everyone loved the car, including me! Even though I was only a little boy back in the early 80s that 308 GTS is somehow burned in my mind together with the image of a mustache wearing P.I.

Apparently Toyota thought the sex appeal of Thomas Magnum was strong enough to sell the “sporty” 1982 Mark II GX61:

To be honest: the 1G-GEU sounds really sporty…when modified the right way… But it will never sound as good as the V8 of any 308! ;)

The same salaryman features in the second commercial in this clip:

But then he promotes the Mark II Grande Limited. The seats of that Grande Limited look like one of those very comfortable couches from the 60s my grandma used to own. Mmmmm, soft! ;)

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