Itasha: not every Japanese knows its meaning!

Itasha: not every Japanese knows its meaning!

You may think every Japanese citizen would know the meaning of Itasha (??), however as this video explains they do not…

The word Itasha is a word that consists of the words Itai (?) and Sha (?), meaning Painful and Vehicle. Painful is used in a way that it means painful for the wallet. The word is also a pun on Itariasha (?????) which is shortend into Itasha (???) and means Italian Car. Note that the two words are written differently but pronounced the same!

So that explains a lot why all those interviewed people did not know the true meaning of Itasha!

BTW: Itasha is getting bigger and bigger… This will be the next major export style from Japan!


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