My first thought was kawaii, but watching them drift made me actually think that was the one word that was not fitting them! Even though seeing women drift may look cute, kawaii means something different than cute in this context!
I do think we will definetly see more of the first two girls in the future: they have excellent control over the car during their drifts in the larger corners and especially the cool and relaxed driving style girl with the white S14a made me smile!
This video from 1993 clearly shows (some) BBS wheels are produced in Japan. A bit weird for someone living next to Germany expecting a German wheel manufacturer to actually produce them in Germany!
A little research learned that the Japanese company Washibeam produces the BBS F1 Magnesium wheel and all one piece Aluminum racing wheels. They sell those wheels back to BBS Kraftfahrzeugtechnik AG and vice versa for the other wheels. In this way the production of the wheels can continue even if either BBS or Washibeam go bankrupt.
You may think every Japanese citizen would know the meaning of Itasha (??), however as this video explains they do not…
The word Itasha is a word that consists of the words Itai (?) and Sha (?), meaning Painful and Vehicle. Painful is used in a way that it means painful for the wallet. The word is also a pun on Itariasha (?????) which is shortend into Itasha (???) and means Italian Car. Note that the two words are written differently but pronounced the same!
So that explains a lot why all those interviewed people did not know the true meaning of Itasha!
BTW: Itasha is getting bigger and bigger… This will be the next major export style from Japan!