Remembering Japanese cars from the past

Tag: ad

WTF: Mazda’s daring Princess Diana Xedos 6 ad

I remember watching Mazda’s Princess Diana Xedos 6 ad in the early 1990s. It must have been scheduled around the 8 o’clock news as that was the most expensive timeslot for ads during the day. It was both shock and awe. The whole of The Netherlands spoke about it the next day.

Diana’s Xedos 6

Just months prior to this ad, the news about Diana and Charles living separately was shared by the, back then, prime minister John Major. Mazda in the Netherlands decided this was an excellent opportunity to launch an ad to praise the quietness of their Mazda Xedos 6.

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