Suzuki Cappuccino – Dutch brochure from 1994
This is a Dutch Suzuki Cappuccino brochure from 1990.
The Suzuki Cappuccino was originally never intended to be sold on left hand drive countries. It is actually a miracle this car sold in the Netherlands. When I bought this brochure I wondered why Suzuki bothered to create a brochure for 25 cars in total. With my in depth review of this Suzuki Cappuccino I realised it actually is a halo car. Normally you would expect halo cars to be outrageous, like the Lexus LFA, and if you look closer you can see that the Cappuccino was actually outrageous for Suzuki.
The Cappuccino was shown on the 1993 International Amsterdam car show (aka Autorai) to prove that Suzuki was capable of producing fun cars. However since it wasn’t destined to be sold in the Netherlands, most of the reviews ended with “such a pity this car will not be sold in the Netherlands”. Suzuki realized there was a demand for this special car and offered to import 25 of them. Since they were already busy getting it legal in the United Kingdom, it wouldn’t be that hard to get it legal in the Netherlands.
Once legalized, the Cappuccino was never a fast selling car. As predicted by Suzuki, the car sold very slowly and there were two main reasons for this. First of all: the high selling price of 48000 Dutch guilders (32800 euros or 38700 dollars in todays money), which could buy you a very luxurious car. Second of all: the dealers had difficulty letting their halo cars go. Somewhere late 90s, finally all 25 Cappuccinos had been sold.
The Cappuccino was indeed a halo car, and it pushed sales for the Suzuki Swift cabriolet, GTi, Samurai and Vitara!