Remembering Japanese cars from the past

Tag: advertisement (Page 1 of 17)

What’s up with this Suzuka Carol Levin AE86 wheels? – Commercial Time – WTF?!

I’m sure you must have a couple of WTFs in your head by now: a Suzuka Carol Levin AE86? Isn’t that supposed to be a Mazda Carol or a Toyota Corolla Levin AE86? No, it isn’t in this advertisement:

Suzuka Sangyo Carol wheels advertisement with a Corolla Levin AE86
Suzuka Sangyo Carol wheels advertisement with a Corolla Levin AE86

Whacky advertisement text

The Japanese writing reads:
You might call it a space technology
but this wheel holds the
“romance of driving” of a new era
.
Right, so these Suzuka Carol wheels are supposed to be space technology that holds the romance of driving in a new era?

What are Suzuka Sangyo Carol wheels?

When I searched for Suzuka wheels, I could only find cheap knock-off wheels that are called Suzuka. I found via Kyusha Shoes that Suzuka Sangyo is the brand that made the Carol wheel. What I also found out is that Suzuka Sangyo actually was the brand behind the Long Champ XR4 wheel and the wheel was manufactured by SSR. This really surprised me as I was under the impression it was SSR who manufactured and sold it. Anyway, I digress…

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Rock’n Roll Works Equipped with the American Dream – WTF?!

This Work Equip advertisement is another wacky magazine advertisement from a random Japanese magazine. It’s just mindboggling what the designers must have thought when they composed this advertisement. Let’s go over all those texts in the advertisement!
City after dark is our stage!
You look so fine tonight!
Let our dreams run all through the night
I’m your heroin
May I sit next to you?
We’re the real Rock’n Rollers
Come with us, Equip!
You, get off!
American Dream, you are going to be us

Work Equip magazine advertisement featuring the band Serika with Dog
Work Equip magazine advertisement featuring the band Serika with Dog

I’m quite puzzled by the I’m your heroin May I sit next to you? I could interpret this in various ways. Also, by the absence of a female person in this advertisement, the meaning of heroin makes me fear the worst!

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I don’t know where to begin with this Fortran Drag Wheels advertisement – WTF?!

This Fortran Drag Wheels advertisement has so many WTF?!s in it that I simply don’t know where to begin. I did feature the Fortran Revolt wheels before and those wheels also had some interesting advertisements. But these Drag wheels, oh boy! Let’s just unravel this ad. Layer by layer, detail by detail.

Fortran Drag Wheels advertisement - I don't even know where to begin...
Fortran Drag Wheels advertisement – I don’t even know where to begin…

Gigantic woman towering the Manhattan Skyline

I think we can first start with the 1980s airbrush painting of a giantic woman which I can best describe standing in a Kiba-dachi stance towering over the Manhattan skyline. Her right high-heeled shoe is standing on top of the water in the Upper Bay or the Hudson River.

Chained up woman over the Manhattan skyline
Chained up woman over the Manhattan skyline

Is she wearing 1970s plateau shoes? She’s holding chains that seem to be coming from somewhere in downtown New York. The chains seem to break somewhere in the middle, but her arms don’t seem to suggest she is the one breaking it with force. On the contrary: she’s just holding them. Maybe the chain is put on a high voltage and now the centre link is disintegrating?

Over the moon and Jupiter

Giant moon and Jupiter. That gravitational pull must be immense!
Giant moon and Jupiter. That gravitational pull must be immense!

Behind the woman on the left, there is a gigantic moon. If the moon were this close to the earth, probably New York would have been flooded by the immense force of Moon-gravity. On the right of the woman, we can see a planet. Presumably, this is Jupiter. What is it doing there?

Another Skyline

Nissan Skyline GT-EX KGC211 floating in the Hudson River
Nissan Skyline GT-EX KGC211 floating in the Hudson River

The Manhattan skyline isn’t the only skyline in this advertisement. At the bottom of the advertisement, we can see a facelifted Nissan Skyline GT-EX C211 with a big golden 2000 GT Turbo sticker on the side of the car. Oy has some huge bubble-shaped over fenders and looks just like it was inspired by its Group 5 contemporaries. Why it’s floating on top of the water we don’t know. What we do know is that the wheels featured on this car are Fortran Drag Wheels. Even the license plate tells us so.

Drag, the Dynamic wheel - Fortan really knew how to create a good tag line!
Drag, the Dynamic wheel – Fortran really knew how to create a good tagline!

Above the woman, we can also see DRAG in bold painted letters and the tagline the Dynamic wheel. Why dynamic is written with a capital D is a mystery to me.

Conclusion

So, what do I make of this?
If you look at all these pieces separately, it doesn’t make sense at all. The chain, the moon, Jupiter, the floating Skyline GT-EX, and the woman over the Manhattan skyline. Nothing makes sense.

That is until I realized the randomness of all these things must have a meaning. The Fortran Drag wheels are called the Dynamic wheel for a reason. They need to be dynamic in any situation: a too-close-for-comfort moon with a huge gravitational pull. Rescuing a Godzilla-sized woman who is being chained down. Floating with big balloon-sized tires on your Fortran Drag wheels. Yes, it all makes sense now!

Is this Nissan Cefiro A31 whaling the Japanese salaryman? – Commercial time

The 1988 Nissan Cefiro A31 was offered as a sporty four-door saloon alternative to the Toyota Cresta and Chaser competitors. It shared many components with the Skyline (R31), Laurel (C31) and Leopard (F31) of a similar generation. The drivetrain and rear multi-link setup were shared with all four of them and the front strut-based suspension with the Laurel. If you squint your eyes, you will also conclude it shares its design with the beautifully styled 1988 Nissan Silvia S13.

Nissan Cefiro A31 (top) looks like a Laurel C31 with a Silvia S13 (bottom) nosejob
Nissan Cefiro A31 (top) looks like a Laurel C31 with a Silvia S13 (bottom) nosejob

So can we conclude the Nissan Cefiro A31 is just a Nissan Laurel C31 with a Silvia S13 nosejob? Perhaps it does. Judging from the various ads I found online it’s rather aimed towards the sportier image of the Silvia than the dull salaryman image of the Laurel. Most ads tend to highlight this. Most of them. Most of them except this one featuring a whale:

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Commercial Time: Toyota Multi-valve engines

When Toyota introduced their multi-valve engines early 1980s, this was advanced technology from another era. No other manufacturer, except for Triumph, was sane enough to put a multi-valve engine into a consumer car. You could argue that Nissan did the same by placing the S20 engine in the KPGC10 and the Fairlady Z432R. However, there were only a few thousand of these engines built! So when Toyota hit the market with the 1G-GE, 4A-GE and 7M-GTE in the early 1980s, this was totally out of this world! This mid-1980s European Toyota multi-valve ad boasts about them:

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WTF: Mazda’s daring Princess Diana Xedos 6 ad

I remember watching Mazda’s Princess Diana Xedos 6 ad in the early 1990s. It must have been scheduled around the 8 o’clock news as that was the most expensive timeslot for ads during the day. It was both shock and awe. The whole of The Netherlands spoke about it the next day.

Diana’s Xedos 6

Just months prior to this ad, the news about Diana and Charles living separately was shared by the, back then, prime minister John Major. Mazda in the Netherlands decided this was an excellent opportunity to launch an ad to praise the quietness of their Mazda Xedos 6.

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