This Luce Cosmo (HB platform) is placed in a Beverly Hills surrounding with an American license plate. I've seen this advertising trick more often with these old commercials. Were the Japanese thinking that when a car had an American license plate and a sunny Californian setting it would be with loved by the Americans? Or has Amercian approval? Or had American style?

For sure this Luce Cosmo never made it to the US at all!
And I love the Kossumoo! at the end! :)

Even though every second of this commercial screams early 80s forward thinking it still didn't convince enough people that the rotary engine would be the solution to every problem. The new Luce was a big luxurious Japanese battleship and weighted 1450 kilograms. Not exactly movable by its 1.3 liter 13B rotary engine.

On the other hand it hits the bullseye: luxurious sedans need a silent less vibrating engine like the 13B. Unfortunately the rotary engine lacks the torque. Nevertheless I would still like to own such a thing any day!

I love the lotaly turbo chime at the end.

How can anyone leave a beautiful Mazda Luce Rotary gather dust and rust?

(R/D)usty Mazda Luce Rotary (RX4)
Judging from the amount of stuff around the Luce Rotary it must have been there for ages! There is even a pair of hedge shears on top of it! Apparently the owner of this RX4 didn't have the time to repair or rebuild it, so it is currently gathering great amounts of dust and other junk!

This rusty Sprinter Trueno TE27 is also gathering a lot, but not dust! It is gathering plants:
Rusty Sprinter Trueno TE27 and Mira L70 on the next page!