celica a40

Carina Sightings: how the Carina A40 was designed

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This 1977 Toyota Carina commercial shows how the A40 Carina was designed: with tron-like neon computer vectors the laser sharp lines of the A40 were cut out and moulded into the famous (pre-facelift) shape!

Apparently Toyota did not need Sonny Chiba to convince us the sharp lines were the way to go in 1977! Did they they change their mind and rehired him in 1979?


Norwegian Toyota Celica A40 got milk?

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At first I didn't really understand what the Celica and drifting had to do with milk at all, but when they showed the punchline it was clear to me!

They show you how you drive when the windows of your car are covered with metal sheets and think can be compared to a fully blinded milk carton. Well I don't know what they normally do with their milk cartons, but I always feel how much milk is left. ;)

So what's left of the comparison between the milk carton and the (blinded) Toyota Celica? Something you can feel as well? :P

I do think the Celica used is real: it has got too many details! Take for instance the pizzacutter rims: they are not Celica A40 rims so they had to be added later on. The interior of the celica is also too detailed and if you look at 0:14 you can see the tape used to hold the "metal sheets" between the window and the sheets. So probably the CGI characters and bouncing tires are added later on...

And they have another commercial as well:

So, a screw cap is better than plunging open the carton?

BTW: it is nice to see those marketing guys use nostalgic Japanese cars for their advertising! :)